Justin DeMatteis

Web Developer & Digital Marketing Specialist in Hamilton | Services

Proudly Supportong Small Canadian Business Succeed Online - Through Web Development & Digital Marketing

A Partner You Can Trust

A Highly Motivated Creative Mind with Innovative Ideas

I create clean, modern, and user-friendly designs that don’t just look great—they’re built to convert. From website layouts to brand refreshes, UI/UX design, prototypes, and marketing graphics, I design with your business goals and audience in mind using tools like Figma and Photoshop.

Graphic Design

Clean, modern, and user-friendly designs that don’t just look great—they’re built to convert and achieve your business goals.

Website layouts and wireframes
UI/UX design
Prototyping and mockups
Brand refreshes and visual identity
Marketing graphics and ad creatives
Logo design and branding assets
Tools: Figma, Photoshop

Web Development

I build websites that perform—whether it’s a custom Shopify store, a flexible WordPress site, or a hand-coded HTML/CSS project. From front-end to back-end, I create fast, responsive, and easy-to-manage websites tailored to your business.

Custom Shopify development
WordPress theme customization
Hand-coded HTML/CSS websites
Front-end development (HTML, CSS, JavaScript)
Back-end development and integrations
E-commerce website setup
Website maintenance and updates

Digital Marketing & E-commerce

I help businesses get found online and drive traffic with proven SEO and SEM strategies. From optimizing your website to managing paid campaigns, I focus on boosting visibility, attracting the right audience, and turning clicks into customers.

SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
Google Ads campaign management
Keyword research and optimization
On-page SEO and technical SEO
Content strategy for SEO
E-commerce SEO (Shopify, WooCommerce, etc.)
Email marketing campaigns
Social media marketing campaigns
Conversion rate optimization (CRO)
Analytics and performance tracking

4 Stages of the Digital Marketing Funnel

From the very first ad impression to the moment someone clicks “Buy,”
I will carefully crafted each step of our marketing process. Below,
you’ll see the four key stages—Awareness, Consideration, Conversion & Loyalty—
and how I nurture each lead toward conversion.

1. Awareness

The awareness stage is a consumer’s initial interaction with your brand (for example encountering an ad or social media post). Make these touchpoints memorable; consumers can wait weeks or more before shifting to the consideration stage.

2. Consideration

Once consumers shift to the consideration phase, the funnel narrows as your brand demonstrates its unique value. As they navigate your site, make sure they find useful, informative content like blog posts or sample tools.

3.Conversion

Not every visitor makes it past consideration, but a smooth customer experience helps maximize conversions. Accurate product descriptions, images, and well-placed ads can encourage potential customers to make purchases.

4. Loyalty

Build brand loyalty by giving customers a reason to return. Creating a positive purchase experience and fostering customer relationships through follow-up emails and rewards programs can keep customers coming back