Justin DeMatteis
Web Developer & Digital Marketing Specialist in Hamilton | Projects
Proudly Supportong Small Canadian Business Succeed Online - Through Web Development & Digital Marketing
Jill and the Beanstalk is a Toronto-based small business and go-to store for eco-friendly baby clothes, sustainable toys, unique gifts, and more.
Sunwings Transport is a Toronto-based moving, delivery, and transport company serving residential and small business clients across the GTA. The business relied heavily on word-of-mouth referrals but lacked a professional website built to support local search, clearly present services, and convert visitors into leads. There was no proper site structure, SEO foundation, or clear messaging to establish trust and credibility online.
A new website was designed and built from the ground up using WordPress, with a focus on clean UI/UX, clear service presentation, and local SEO. After launching the site with optimized page structure, on-page SEO, and analytics tracking, Sunwings Transport saw a noticeable increase in traffic and search visibility within just a few days, positioning the business more competitively in the Toronto market.
Website & UX
- Designed and built the website using WordPress and Elementor Pro
- Created all core pages with a consistent, site-wide header and footer
- Designed the homepage layout and content to clearly present services and improve user experience
- Built and structured the main navigation menu and footer links for clarity and usability
- Ensured full mobile responsiveness and cross-device compatibility
Design & Visual Content
- Completed custom graphic design work, including banners, gallery visuals, and branded page sections
- Created a custom gallery section with styled images and descriptive content
- Embedded social media video content with aligned supporting descriptions
SEO & Marketing
- Implemented on-page SEO, including optimized meta titles, meta descriptions, and image alt text
- Optimized images, layout, and performance to improve page load speed
- Set up and configured Google Analytics 4 for traffic and performance tracking
- Connected the website to Google Search Console for indexing, sitemap submission, and search visibility
Valdem Built Inc is a luxury design and build firm specializing in high-end residential, hospitality, and commercial interiors. Led by Larissa De Matteis, the business is rooted in architectural and interior design expertise developed through years of experience at a boutique architecture firm, where she contributed to the design and construction of hotels, spas, restaurants, and event venues. As the company expanded into residential design and building, hands-on site supervision and project management further strengthened its practical understanding of construction from concept to completion. Valdem Built required a professional, design-forward website to clearly communicate its services, experience, and design philosophy while reinforcing credibility with both residential and commercial clients. A custom website was designed and built from the ground up using HTML, CSS, and JavaScript, with a focus on clean UI/UX, refined visual presentation, and clear service structure. The site was optimized for performance, responsiveness, and on-page SEO to support search visibility while presenting the brand at a level consistent with its luxury positioning, helping establish Valdem Built as a trusted partner for clients seeking bespoke, well-crafted spaces.
Website & UX Build
- Designed and developed a custom website using semantic HTML, modern CSS, and vanilla JavaScript
- Built all core pages with a consistent, site-wide header and footer structure
- Structured the homepage layout and content to clearly present services and improve user flow
- Built and organized the main navigation and footer links for clarity and usability
- Ensured full mobile responsiveness and cross-device compatibility
Design & Visual Content
- Created custom graphic design assets, including banners, gallery visuals, and branded page sections
- Built a custom gallery section with styled images and descriptive supporting content
- Embedded social media video content with aligned captions and supporting descriptions
SEO & Marketing
- Implemented on-page SEO including optimized meta titles, meta descriptions, and image alt text
- Optimized images, layout structure, and front-end performance to improve page load speed
- Integrated Google Analytics 4 for traffic and performance tracking
- Connected the site to Google Search Console for indexing, sitemap submission, and search visibility
Justin is Exactly What My Store Needed!
I can’t believe you exist!!!!! You’re exactly what this store needed. Sessions have definitely gone up online — it’s going to take time, but this is going to help so much. I’m so excited about what’s ahead! You understood everything I needed and just handled it. It’s rare to find someone who actually gets it and executes. So thankful.
Jill Rochon